However, by 1969 it was renamed Adam Film World and issued monthly. Originally, like Playboy, the publication also covered mainstream films and included feature stories on stars such as Orson Welles or Judy Garland. The first issue's cover price was US$1 and the cover story was about The Notorious Daughter of Fanny Hill, an erotic movie directed by Peter Stootsberry and produced by Bradford Hallworth.
Adam Film Quarterly was spun off from that magazine by William Rotsler in 1966 to cover the sexploitation film industry. had launched Adam magazine in 1956 as an attempt to follow Playboy's success.
